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Where is GRG Today? The Sports Authority!

January, 2011


ideaPro-Pocket-Display

Warrior Sports, the leader in Lacrosse equipment was looking to create a unique display as part of a new Lacrosse Shop in Sports Authority stores nationwide. They wanted a display that would promote three Pro Strung heads, highlight the difference from the competition and increase brand awareness.

 

solution

Create a museum quality display and sales fixture to highlight these professional lacrosse heads with interchangeable graphics and heavy duty construction. Graphic Resource Group also designed and printed additional items consisting of backer paper, overhead aisle signs, brochures and in-store graphics to complete the transformation.

 

one resource

Graphic Resource Group provided:
  •  fixture concept
  •  branding and design
  •  soup to nuts fabrication
  •  retailer coordination and planning
  •  distribution to Sports Authority retail locations nationwide
  •  a finished retail display that set our clients product apart as a top-end, professional level offering made by a company that loves, eats and breathes Lacrosse.
 
Borders and the Big Apple!

Where is GRG Today? The Big Apple!

 borders-1

idea

 Borders bookstores was wishing to enhance their brand awareness and increase foot traffic at their New York City store while complementing the historic landmark built in 1895.

 

solution

Create 11 oversized holiday themed window graphics to transform the entire Broadway Storefront. Temporary, invisible from inside, with no harm or modifications to the Historic Structure.

 

one resource

Graphic Resource Group provided:
• site surveys for preparation of creative & production
• digitally printed 47" x 84" graphics on perforated vinyl suitable for windows
• pulled all necessary permits
• installation and post promotion take down
• exceeded the expectations of our client!
 
April 2010
bordersdisplayGRG wins a Gold Medal Award from the "Printing House Craftsman Club" for the production of the Borders Christmas Pedestal Display. Produced with both large and small format sheets, printed 4up with U.V. clear coatings and mounted to B-flute corrugated. Production run was 700 each of 2 versions.
 
June 2009

GRG welcomes the addition of both John Wright as a sales partner and Mark Mustonen as project engineer. John has extensive experience in all areas of P.O.S. programs, while Mark brings over 25 years worth of creative design, engineering and project management in the retail display field.